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Survey about Brand and Advertising

You have just tapped the product image (see below) to unlock more product information. 


Please think about the tapping gesture that you performed and answer the following questions.






By performing the gesture, I felt like I was creating the brand symbol.
Performing the gesture made me feel that I was actively shaping what the brand means to me.
I had to keep my attention continuously focused when performing the gesture.
I found myself carefully monitoring and adjusting my movements while interacting with the ad.
The visible result of my interaction in the ad felt like a personal mark that clearly shows this was my doing.
The interaction left behind a kind of record that reassures me this was deliberate.
Please provide your opinion to the following questions.
To what extent do you feel that you endorse the product?
To what extent do you feel that you support the product?
Please provide your opinion to the following questions based on your impression of the brand Shimmer.

This ad left me wanting to learn more about the brand.
This ad made the brand seem interesting.
To what extent do you think the gesture is well designed? Please ignore this question and simply select “5.”
Please provide your opinion to the following questions.



In general, how familiar are you with power bank products?
Have you purchased any power bank product before?
Which tap gesture did you perform in the advertising?
What's your Prolific ID?
What's your gender?
What's your age?
Do you have advertising-related education or work experience?
You have completed the survey.


Your completion code is C182LGE7


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