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Survey about Brand and Advertising
You have just drawn the product symbol (see below) to unlock more product information.
Please think about the drawing gesture that you performed and answer the following questions.
By performing the gesture, I felt like I was creating the brand symbol.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
Performing the gesture made me feel that I was actively shaping what the brand means to me.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
I had to keep my attention continuously focused when performing the gesture.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
I found myself carefully monitoring and adjusting my movements while interacting with the ad.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
The visible result of my interaction in the ad felt like a personal mark that clearly shows this was my doing.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
The interaction left behind a kind of record that reassures me this was deliberate.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
Please provide your opinion to the following questions.
To what extent do you feel that you endorse the product?
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
To what extent do you feel that you support the product?
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
Please provide your opinion to the following questions based on your impression of the brand Shimmer.
This ad left me wanting to learn more about the brand.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
This ad made the brand seem interesting.
Strongly disagree
1
2
3
4
5
6
7
Strongly agree
To what extent do you think the gesture is well designed? Please ignore this question and simply select “5.”
Not at all
1
2
3
4
5
6
7
Very much
Please provide your opinion to the following questions.
In general, how familiar are you with power bank products?
Not at all
1
2
3
4
5
6
7
Very much
Have you purchased any power bank product before?
Yes
No
Which tap gesture did you perform in the advertising?
Drawing "S"
A tap
What's your gender?
Male
Female
Prefer not to say / Other / Non-binary
What's your age?
Do you have advertising-related education or work experience?
Yes
No
What's your Prolific ID?
You have completed the survey.
Your completion code is
C182LGE7
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