Introduction: This survey is part of a research study at BNBU investigating the influence of short videos on personal values and evaluates their role in value formation and critical thinking. The questionnaire is completely anonymous and will take approximately 3-5 minutes to complete. Thank you for your support and participation!
1. What is your age group? 18–19 years old 20–21 years old 22 years old or above
2. What is your gender? Female Male Unwilling to say
3. Which faculty are you in? FHSS FBM SCC FST
4. Which short video platforms do you use? (Select all that apply) Douyin Kuaishou Xiaohongshu (RedNote) Bilibili short videos Other (please specify)
5. On average, how much time do you spend watching short videos per day? Less than 30 minutes 30 minutes – 1 hour 1 – 2 hours 2 hours or more
6. Do you believe short videos have influenced your aesthetic standards? Strongly disagree
Strongly agree
7. Do you believe short videos have influenced your consumption habits? Strongly disagree
Strongly agree
8. Do you believe short videos have influenced your understanding of success? Strongly disagree
Strongly agree
9. Overall, do you think short videos have more positive or negative influence on your values? Positive influence far outweighs negative influence Positive influence slightly outweighs negative influence Both are equal Negative influence slightly outweighs positive influence Negative influence far outweighs positive influence
10. Which of the following factors influence your value judgments when watching short videos? (Select all that apply) Internet '/content creators' opinions and behaviors Popular cultural trends in videos The amount of similar content recommended by algorithms Mainstream opinions in the comments section The entertainment value / fun factor of the video Other (please specify)
11. Please rank the following factors in order of importance (1 = Most important, 5 = Least important) in influencing your value judgments when watching short videos. Internet celebrity culture Information cocoon created by algorithmic recommendations Fragmented nature of short video content Trending topics on the platform Opinions of classmates or friends
12. When a short video presents a viewpoint that conflicts with your existing beliefs, what are you more likely to do? Agree with the short video's viewpoint and change my own belief Remain neutral and withhold judgment Stick to my own belief and question the short video's viewpoint Actively seek out additional information to verify both perspectives
13. Do you believe that long-term exposure to short videos has reduced your ability to think deeply? Strongly disagree
Strongly agree
14. Do you believe that algorithmic recommendations on short video platforms have made the information you see more homogeneous, creating an “information cocoon”? Strongly disagree
Strongly agree
15. Which of the following cognitive issues caused by short videos are you concerned about? (You can select more than one) Difficulty maintaining attention, inability to engage in long periods of deep reading/thinking Easily influenced by short video perspectives, lacking independent judgment Information received is fragmented, making it difficult to form systematic understanding Seeking instant gratification, losing patience for complex issues No concerns
16. Please share your personal experience — have you ever realized that short videos have influenced your values or way of thinking?