1. 研究背景與目的
Research Background and Purpose
隨著循環(huán)經(jīng)濟(jì)理念的不斷發(fā)展,家具回購(gòu)與轉(zhuǎn)售服務(wù)逐漸成為家居零售行業(yè)的重要組成部分。作為全球知名的家居零售企業(yè),IKEA推出了家具回購(gòu)及轉(zhuǎn)售服務(wù),以鼓勵(lì)消費(fèi)者延長(zhǎng)家具的使用周期并減少資源浪費(fèi)。
With the development of the circular economy, furniture buy-back and resale services have gradually become an important part of the home furnishing retail industry. As a globally recognized home furnishing retailer, IKEA has introduced furniture buy-back and resale services to encourage consumers to extend the life cycle of furniture and reduce resource waste.
本研究旨在調(diào)查消費(fèi)者在使用成都宜家家具回購(gòu)及轉(zhuǎn)售服務(wù)過(guò)程中的體驗(yàn),重點(diǎn)分析服務(wù)質(zhì)量各個(gè)維度對(duì)顧客滿意度的影響。通過(guò)本次問(wèn)卷調(diào)查,希望能夠了解消費(fèi)者的真實(shí)感受,并為相關(guān)服務(wù)的優(yōu)化與改進(jìn)提供參考依據(jù)。
This study aims to investigate consumers’ experiences when using the IKEA furniture buy-back and resale service in Chengdu, with a particular focus on examining how different dimensions of service quality influence customer satisfaction. The findings of this survey will help better understand customers’ perceptions and provide references for improving related services.
2.參與方式與填寫說(shuō)明
Participation and Instructions
本問(wèn)卷采用匿名方式填寫,預(yù)計(jì)完成時(shí)間約為 3–5分鐘。問(wèn)卷主要包含關(guān)于您使用成都宜家家具回購(gòu)及轉(zhuǎn)售服務(wù)體驗(yàn)的相關(guān)問(wèn)題。
This questionnaire is anonymous and will take approximately 3–5 minutes to complete. It mainly includes questions about your experience with the IKEA furniture buy-back and resale service.
在填寫過(guò)程中,請(qǐng)根據(jù)您的 真實(shí)體驗(yàn)和個(gè)人感受 進(jìn)行作答。本問(wèn)卷不存在“正確”或“錯(cuò)誤”的答案,所有問(wèn)題僅用于學(xué)術(shù)研究分析。
Please answer the questions based on your personal experiences and genuine opinions. There are no right or wrong answers, and all responses will only be used for academic research purposes.
3.您的權(quán)益保障
Protection of your rights
本研究?jī)H用于學(xué)術(shù)研究目的,所有收集的數(shù)據(jù)將 嚴(yán)格保密,不會(huì)用于任何商業(yè)用途。問(wèn)卷采用匿名填寫方式,不會(huì)收集您的姓名、聯(lián)系方式等個(gè)人身份信息。
This research is conducted solely for academic purposes, and all collected data will be kept strictly confidential. The questionnaire is anonymous and will not collect personal information such as your name or contact details.
參與本次調(diào)查完全 基于自愿原則,您可以在任何時(shí)候選擇停止填寫。本研究將嚴(yán)格遵守研究倫理規(guī)范,以確保所有參與者的隱私與數(shù)據(jù)安全。
Participation in this survey is completely voluntary, and you may stop answering the questionnaire at any time. This study follows research ethics guidelines to ensure the privacy and security of all participants.
四、數(shù)據(jù)使用與處理
The use and processing of data
您填寫的問(wèn)卷數(shù)據(jù)將被加密存儲(chǔ)于受密碼保護(hù)的學(xué)校云端及研究者個(gè)人設(shè)備中,所有數(shù)據(jù)僅用于學(xué)術(shù)分析,不會(huì)用于任何商業(yè)目的,研究完成后,原始匿名數(shù)據(jù)將按規(guī)定予以銷毀。
The data you filled in for the questionnaire will be encrypted and stored securely in the school's password-protected cloud and the researchers' personal devices. All the data will be used solely for academic analysis and will not be used for any commercial purposes. After the research is completed, the original anonymous data will be destroyed in accordance with regulations.
五:研究單位與聯(lián)系方式
Research Institution and Contact Information
研究單位:成都理工大學(xué) Research Institution: Chengdu University of Technology
研究者:孫雨童 Researcher: Sun Yutong
如您對(duì)本研究有任何疑問(wèn),或希望了解研究結(jié)果,歡迎通過(guò)以下方式聯(lián)系研究者:1160631070@qq.com
If you have any questions about this research or wish to learn more about the results, please feel free to contact the researcher via the following method: 1160631070@qq.com