Thank you for taking part in this professional survey. Your feedback will help us better understand dessert preferences, consumption patterns and market demands. All responses are anonymous and strictly for research purposes.
1. Gender Male Female Prefer not to say
2. Age group Under 18 18–25
3. Age group Under 18 18–25 26-35 36-45 46 and above
4. How frequently do you consume desserts?
Daily 2–3 times per week Once a week Occasionally or rarely
5. What flavor profiles do you prefer? (Multiple answers allowed) Classic sweet Light / Low-sugar Rich creamy Chocolate ＆ cocoa Fruity (strawberry, mango, durian, etc.) Caramel, butter, baked notes Other
6. Which types of desserts do you like most? (Multiple answers allowed) Cakes (mousse, layer cake, cheesecake, etc.) Pastries (puffs, tarts, croissants, Danish) Asian desserts (mochi, tangyuan, sweet soups, pastries) Frozen desserts (ice cream, sorbet, parfaits) Dessert beverages (milk tea, pudding, grass jelly) Other
7. How important is ingredient quality to you? Extremely important Important Neutral Slightly unimportant Not important
8. In which situations do you usually buy desserts? (Multiple answers allowed) Daily craving / snack Afternoon tea Birthdays, festivals or gatherings Stress relief or mood improvement Shopping or dining accompaniment Other
9. Main purchasing channels Physical specialty dessert shops Chain bakery and cake stores Online food delivery platforms Supermarkets ＆ convenience stores Other
10. Key factors influencing your choice (Top 3 only) Taste and texture Price Visual appeal ＆ presentation Healthiness (low sugar, natural ingredients) Brand reputation Freshness Convenience Portion size
11. Preference for portion style Individual single-serve Shareable large size Mini assorted set Individually packaged for portability
12. Would you try innovative or seasonal limited desserts? Definitely Maybe Not really
13. What is your acceptance of low-sugar/sugar-free, healthy and low-fat desserts? Very acceptable, give priority to choosing Acceptable if it tastes good Doesn’t matter Not acceptable, prefer traditional sweet desserts
14. 標題