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手機(jī)型號(hào)使用與購(gòu)買(mǎi)偏好調(diào)差問(wèn)卷
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1. 您的年齡段是?(單選)What is your age group? (Single choice)
A. 18歲及以下 18 years old and below
B. 19-25歲 19-25 years old
C. 26-35歲 26-35 years old
D. 36-45歲 36-45 years old
E. 46-55歲 46-55 years old
F. 55歲以上 Over 55 years old
2. 您目前的個(gè)人月收入范圍是?(單選)What is your monthly personal income range? (Single choice)
A. 2000元及以下 2000 RMB and below
B. 2001-4000元 2001-4000 RMB
C. 4001-6000元 4001-6000 RMB
D. 6001-10000元 6001-10000 RMB
E. 10001-15000元 10001-15000 RMB
F. 15000元以上 Over 15000 RMB
G. 暫無(wú)收入 No personal income
3. 您目前使用的手機(jī)品牌是?(單選)What is the brand of your current mobile phone? (Single choice)
A. Apple 蘋(píng)果
B. Huawei 華為
C. Xiaomi/Redmi 小米/紅米
D. OPPO
E. vivo/iQOO
F. Honor 榮耀
G. Samsung 三星
H. realme 真我
I. OnePlus 一加
J. Other: 其他:
4. 您使用這部手機(jī)的時(shí)長(zhǎng)為?(單選)How long have you been using this mobile phone? (Single choice)
A. Less than 6 months 不足6個(gè)月
B. 6 months - 1 year 6個(gè)月-1年
C. 1 year - 2 years 1年-2年
D. 2 years - 3 years 2年-3年
E. More than 3 years 3年以上
5. 您日常使用偏多的主要場(chǎng)景是?(多選)What are your most frequent daily usage scenarios? (Multiple choices)
A. Communication & social 通訊社交
B. Watch videos 追劇/看視頻
C. Play games 玩手機(jī)游戲
D. Study & work 學(xué)習(xí)/辦公
E. Take photos/videos 拍照/拍視頻
F. Online shopping & payment 網(wǎng)購(gòu)/支付
G. Other: 其他:
6. 您更換手機(jī)的主要原因是?(多選)What is your main reason for replacing a mobile phone? (Multiple choices)
A. Damaged & unusable 損壞無(wú)法使用
B. Lag & poor performance 卡頓運(yùn)行不暢
C. Attractive new functions 新機(jī)功能更吸引人
D. Bad battery life 電池續(xù)航嚴(yán)重下降
E. Change brand/model 想換品牌/型號(hào)
F. Outdated appearance 外觀過(guò)時(shí)想換新
G. Other: 其他:
7. 您可接受的手機(jī)價(jià)格區(qū)間是?(單選)What price range can you accept? (Single choice)
A. Below 1000 RMB 1000元以下
B. 1000-2000 RMB 1000-2000元
C. 2001-3000 RMB 2001-3000元
D. 3001-5000 RMB 3001-5000元
E. 5001-8000 RMB 5001-8000元
F. Above 8000 RMB 8000元以上
8. 您購(gòu)買(mǎi)手機(jī)的主要渠道是?(單選)What is your main channel for buying a mobile phone? (Single choice)
A. Official physical store 品牌官方實(shí)體店
B. Official online store 線(xiàn)上官方旗艦店
C. Offline phone store 線(xiàn)下手機(jī)賣(mài)場(chǎng)
D. Third-party e-commerce 第三方電商平臺(tái)
E. Friends/purchasing 朋友/代購(gòu)
F. Other: 其他:
9. 您選擇手機(jī)最看重的前3個(gè)因素是?What are your top 3 most important factors? (Top 3)
A. Processor performance 處理器性能
B. Battery & fast charging 電池+快充
C. Camera effect 拍照攝像效果
D. Screen quality 屏幕素質(zhì)
E. Storage (RAM+ROM) 機(jī)身存儲(chǔ)
F. System & ecosystem 系統(tǒng)流暢度與生態(tài)
G. Appearance & hand feel 外觀設(shè)計(jì)與手感
H. Brand reputation 品牌口碑
I. Cost performance 性?xún)r(jià)比
J. After-sales service 售后服務(wù)
10. 您對(duì)當(dāng)前手機(jī)的整體滿(mǎn)意度?(1-5分)How is your overall satisfaction? (1-5 points)
A. 1 point 1分(非常不滿(mǎn)意)
B. 2 points 2分(不滿(mǎn)意)
C. 3 points 3分(一般)
D. 4 points 4分(滿(mǎn)意)
E. 5 points 5分(非常滿(mǎn)意)
11. 會(huì)因特殊功能選擇購(gòu)買(mǎi)手機(jī)嗎?(單選)Will you buy a phone for special functions? (Single choice)
A. Definitely 一定會(huì)
B. Maybe 可能會(huì)
C. Doesn't matter 無(wú)所謂
D. No, focus on basic performance 不會(huì),更看重基礎(chǔ)性能
12. 下次換機(jī)是否考慮更換品牌?(單選)Will you switch brands next time? (Single choice)
A. No, continue with current 不換,繼續(xù)當(dāng)前品牌
B. Maybe, consider others 可能會(huì),觀望其他品牌
C. Yes, switch to new brand 一定會(huì)更換新品牌
13. 若更換品牌,優(yōu)先考慮?(單選)If switching, which brand will you choose? (Single choice)
A. Apple 蘋(píng)果
B. Huawei 華為
C. Xiaomi/Redmi 小米/紅米
D. OPPO
E. vivo/iQOO
F. Honor 榮耀
G. Other: 其他:
H. Not sure yet 暫不確定
再次感謝您耐心填寫(xiě)問(wèn)卷,祝您生活愉快!
Thank you again for filling out the questionnaire. Wish you a happy life!
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