Dear Participant,
This survey aims to understand the factors influencing consumers’ travel booking decisions, particularly in relation to Trip.com.
The survey will take approximately 3–5 minutes to complete. All responses are anonymous and confidential, and the data will be used for academic purposes only.
You must be 18 years or older to participate.
Thank you for your participation!
尊敬的參與者：本調(diào)查旨在了解影響消費者旅行預(yù)訂決策的因素，尤其針對攜程平臺的相關(guān)情況。 本次調(diào)查完成時間約為3至5分鐘。所有回復(fù)均匿名且保密，數(shù)據(jù)僅用于學(xué)術(shù)研究目的。 您必須年滿18歲才能參與。 感謝您的參與！
SECTION A: SCREENING QUESTIONS A部分：篩選問題
Have you travelled (domestic or international) in the past 12 months? 您在過去十二個月內(nèi)有過旅行經(jīng)歷（國內(nèi)或國際）嗎？
Do you plan to travel within the next 12 months? 您計劃在未來12個月內(nèi)旅行嗎？
SECTION B: TRAVEL BEHAVIOR B部分：旅行行為
How often do you travel for leisure? 您多久會進行一次休閑旅行？
Which platform do you usually use to book travel services? (Select all that apply) 您通常使用哪個平臺預(yù)訂旅游服務(wù)？（可多選）
SECTION C: FACTORS INFLUENCING BOOKING DECISIONS
Please indicate your level of agreement with the following statements:
(1 = Strongly Disagree, 5 = Strongly Agree)
C部分：影響預(yù)訂決策的因素 請表明您對以下陳述的同意程度：
（1 = 極不同意，5 = 極同意）
Discounts and promotions offered by Trip.com influence my booking decisions. 折扣和促銷活動會影響我的旅行預(yù)訂決策。
I perceive Trip.com as offering good value for money. 我認(rèn)為攜程物有所值。
Platform Trust 平臺信任
I trust Trip.com to provide reliable booking services. 我相信攜程能提供可靠的預(yù)訂服務(wù)。
I feel secure when making payments on Trip.com. 在攜程上支付款項時，我感到非常安心。
User Experience 用戶經(jīng)歷
Trip.com ’s platform is easy to navigate 攜程平臺易于使用。
The design and layout of Trip.com are visually clear. 攜程的設(shè)計與布局在視覺上非常清晰。
The platform provides clear and well-organized information. 攜程平臺提供簡潔精細(xì)的信息。
Booking Convenience 預(yù)訂便利性
The booking process requires minimal effort. 預(yù)訂流程簡單高效。
Trip.com provides flexible options for modifying bookings. 攜程提供靈活的預(yù)訂修改選項。
SECTION D: BOOKING INTENTION D部分：預(yù)訂意向
I intend to use Trip.com for my next travel booking 我打算在下一次旅行預(yù)訂攜程的旅游服務(wù)。
I would consider using Trip.com for future bookings. 我打算在未來預(yù)訂時使用攜程。
I am likely to choose Trip.com over other platforms. 其他平臺相比，我更傾向于選擇攜程。
I would recommend Trip.com to others for travel booking. 我會向他人推薦攜程進行旅行預(yù)訂。
SECTION E: DEMOGRAPHICS E部分：人口統(tǒng)計信息