一、基礎(chǔ)信息/Basic Information 您的身份Your Role 導(dǎo)購/店員sales staff 合伙伙伴partners
1.您所在的市場/ Your regional market 澳洲 Australia 美國 USA 加拿大 Canada 東南亞 Southeast Asia 其他（請注明）Others (Please specify)：______
2.您主營沙發(fā)的主力客群年齡段/Age group of core customers for your mainstream sofas 25-35歲/ 25-35 years old 36-45歲/ 36-45 years old 46-55歲/ 46-55 years old 55歲以上/ Over 55 years old 其他 Others:
【您主營沙發(fā)客群的家庭結(jié)構(gòu)/ Family structure of customer groups for your mainstream sofas 】 單身/情侶 Single & Couple 小家庭（1-2個孩子）Small Family (1-2 kids) 大家庭（3個及以上孩子）Large Family (3+ kids) 老年夫妻 Elderly Couple 其他 Others:
【您主營沙發(fā)客群的消費偏好Consumption preferences of customer groups for your mainstream sofas】 注重電動功能 Electric function focused 注重顏值設(shè)計 Aesthetic design focused 注重性價比 Cost-performance focused 注重材質(zhì)耐用性 Material durability focused 注重全屋配套 Whole-house matching focused 注重舒適度 Comfort focused 其他 Others:
3.當(dāng)?shù)厥袌錾嘲l(fā)主流終端價格段（使用當(dāng)?shù)刎泿牛? Mainstream sofa retail price range（in local currency）合伙伙伴填寫 For partners 終端零售價 Retail price 出廠價參考 Factory price reference
3.當(dāng)?shù)厥袌錾嘲l(fā)主流終端價格段（使用當(dāng)?shù)刎泿牛? Mainstream sofa retail price range（in local currency） 導(dǎo)購/店員填寫 For sales staff:終端零售價 Retail price:
二、核心市場需求 / Core Market Demand 1.當(dāng)?shù)馗偲窡徜N沙發(fā)核心分析（五選二，必選 2 項）/ Analysis of local best-selling competitive sofas（Choose 2 out of 5, Required） 價格優(yōu)勢明顯 Obvious price advantage 功能配置豐富 Complete functional configuration 面料 / 皮質(zhì)材質(zhì)優(yōu)質(zhì) Premium fabric & leather material 尺寸規(guī)格豐富、戶型百搭 Various sizes & house type adaptation 交付貨期穩(wěn)定可靠 Stable delivery lead time 坐感非常舒適 Excellent seating comfort
2.門店客戶高頻咨詢問題（必選1項及以上）/ Frequently asked questions（Select 1 or more） 款式與家里搭配度 Home style matching 可選顏色效果展示 Color option display 尺寸是否適配自家戶型 House type & size compatibility 坐感/材質(zhì)耐用性 Sitting feel & material durability 價格優(yōu)惠/折扣政策 Discount & promotion policy 貨期事宜 Delivery lead time 其他（請注明）Others:
3.沙發(fā)外觀設(shè)計偏好 / Sofa design preference 松弛型 Cozy ＆ casual style 厚重方形 Heavy square style 軟硬結(jié)合（硬外層+軟內(nèi)包）Soft ＆ hard combined design 雙層極簡型 Double-layer minimalist style 飽滿型（膨脹感）Plump ＆ voluminous style 圓潤型 Rounded style 雙層高靠背舒適型 Double-layer high-back comfort style 特色設(shè)計型 Unique design style 其他 Others:
4.客戶面料偏好 / Fabric preference 【布藝類 Fabric】棉麻 Cotton ＆ linen 色織布 Yarn-dyed fabric 毛感面料（泰迪絨、雪尼爾）Furry fabric (Teddy fleece, Chenille) 絨布 Velvet 圈圈紗 Loop yarn 針織彈力布 Stretch knitted fabric
客戶面料偏好 / Fabric preference 【皮類 Leather】 復(fù)古油蠟皮 Vintage waxed leather 半皮 Half leather 全皮 Full leather 科技皮類 Tech leather 其他 Others:
5.當(dāng)?shù)乜蛻羯嘲l(fā)坐感偏好（必選1項及以上）/ Sitting experience preference（Select 1 or more） 偏軟 Extra soft 軟硬適中 Moderate 偏硬 Firm 其他 Others:
【包裹感 Wrapping sense】 強包裹 High wrapping 適中包裹 Moderate wrapping 無明顯包裹 No wrapping
【支撐性 Support performance】 腰部重點支撐 Lumbar support 全身均勻支撐 Full-body support 頭部/頸部支撐 Head ＆ neck support
6.沙發(fā)功能與材質(zhì)需求 / Sofa function & material demand(Required, select 2) 高腳架設(shè)計 High leg design 低或無腳架設(shè)計 Low / no leg design 電動調(diào)節(jié) Electric adjustment 儲物功能 Storage function 前后推架 Forward & backward sliding frame 可拆洗 Removable & washable 模塊化組合 Modular combination 坐感定制 Sitting feel customization 其他 Others:
7.沙發(fā)促成交核心記憶點（必答）/ Core selling points for transaction（Required） 外觀顏值有特色 Unique appearance design 價格貼合客群消費 Reasonable pricing 功能實用 Practical functions 材質(zhì)特殊 Special materials 尺寸多適配戶型 Multiple sizes for different house types 坐感舒適 Comfortable sitting experience 其他 Others 補充說明 Remarks:
三、新品戰(zhàn)略建議（選填） / New Product Strategy Suggestions（Optional） 1.下一季沙發(fā)新品，您最希望優(yōu)先開發(fā)哪一類（注明：價格區(qū)間、外觀類型、核心功能）Which type of sofa should be prioritized for next new season (Specify: price range, design, core functions) 合伙伙伴填寫 / For partners：終端售價 Target retail price
1.下一季沙發(fā)新品，您最希望優(yōu)先開發(fā)哪一類（注明：價格區(qū)間、外觀類型、核心功能）Which type of sofa should be prioritized for next new season (Specify: price range, design, core functions) 導(dǎo)購/店員填寫/For sales staff：終端售價 Target retail price:
2.當(dāng)?shù)厥袌隹杖?amp;高潛力沙發(fā)款式/功能（補充尺寸、材質(zhì)、細節(jié)）Underserved & high-potential sofa styles/functions in local market (Fill in size, material and details)