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金花茶東南亞市場消費者偏好與文化認(rèn)知調(diào)查問卷（英語版）

1. Your age group?
2. Gender?
3. Which country do you currently live in?
4. Occupation?
5. Have you ever learned or been exposed to Chinese language/culture?
Part 2: Herbal Tea Consumption Habits
6. How often do you drink herbal tea?
7. Which herbal teas do you like or usually drink? (Select all that apply)
8. What are the top 3 factors you consider when buying herbal tea? (Select up to 3)
9. Where do you usually buy herbal tea?
10. Monthly budget for herbal tea (in your local currency, approximate)?
Part 3: Awareness and Interest in Golden Camellia
(Please see pictures of fresh and dried Golden Camellia flowers)
As a living fossil in the plant kingdom, it is the only naturally pure yellow-flowered species in the Theaceae family. Officially named in 1965, it shattered the century-old belief that "yellow camellias never exist".
Equally rare as giant pandas, it is hailed as the "giant panda of the plant kingdom" and the "queen of the camellia family". Boasting unique golden blossoms and rich flavonoids of high medicinal value, it is well deservedly known as the "Oriental Magic Tea".
This touch of golden yellow stands as nature’s most precious gift to spring. It contains over 400 nutrients, including tea polyphenols, tea polysaccharides, total flavonoids, saponins, selenium and germanium. It helps clear internal heat and reduce inflammation, and offers soothing relief for pharyngitis, gingivitis and oral ulcers.
11. Have you heard of “Golden Camellia” tea before?
12. After seeing the pictures, what is your first impression? (Select all that apply)
13. Which of the following benefits interests you most? (Select all that apply)
14. How do you feel about herbal tea products with packaging featuring traditional Chinese cultural elements (e.g., Chinese characters, poetry, tea ceremony)?
Part 4: Cross-border Shopping & Content Preferences
15. Which platform do you use most often for cross-border purchases? (Select all that apply)
16. Do you often buy products after seeing interesting videos on TikTok?
17. If an account teaches you simple Chinese characters in your language while introducing a rare Chinese flower tea, would you be interested?
18. What type of content would you prefer to see? (Select all that apply)
Part 5: Purchase Intention
19. If a Golden Camellia gift box (10 dried flowers + bilingual Chinese character learning cards) is priced at approximately 200,000-250,000 VND / 280-350 THB / 8-10 USD, how likely are you to buy it?
20. Would you consider giving Golden Camellia tea as a gift to friends or family?
Thank you for your participation!
If you are willing to participate in a follow-up interview, please leave your contact (Zalo/Line/Email): __________ (optional)
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